<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>artdirectoranna</title>
	<link>http://www.artdirectoranna.com</link>
	<description>artdirectoranna</description>
	<pubDate>Mon, 05 Mar 2012 06:54:05 +0000</pubDate>
	<generator>http://www.artdirectoranna.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Connect by Hertz</title>
				
		<link>http://artdirectoranna.com/Connect-by-Hertz</link>

		<comments>http://artdirectoranna.com/following/artdirectoranna.com/Connect-by-Hertz</comments>

		<pubDate>Mon, 05 Mar 2012 06:54:05 +0000</pubDate>

		<dc:creator>artdirectoranna</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2718688</guid>

		<description>Agency: Atmosphere Proximity
Client: connect by Hertz 
Role: Art Director

Test Your City Limits

&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0000_1.jpg" width="670" height="478" width_o="670" height_o="478" src_o="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0000_1_o.jpg" data-mid="13781210"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0001_2.jpg" width="670" height="478" width_o="670" height_o="478" src_o="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0001_2_o.jpg" data-mid="13781211"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0002_3.jpg" width="670" height="478" width_o="670" height_o="478" src_o="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0002_3_o.jpg" data-mid="13781212"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0003_4.jpg" width="670" height="478" width_o="670" height_o="478" src_o="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0003_4_o.jpg" data-mid="13781215"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0004_5.jpg" width="670" height="478" width_o="670" height_o="478" src_o="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0004_5_o.jpg" data-mid="13781216"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0005_6.jpg" width="670" height="478" width_o="670" height_o="478" src_o="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0005_6_o.jpg" data-mid="13781217"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0006_7.jpg" width="670" height="478" width_o="670" height_o="478" src_o="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0006_7_o.jpg" data-mid="13781219"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0007_8.jpg" width="670" height="478" width_o="670" height_o="478" src_o="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0007_8_o.jpg" data-mid="13781221"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0008_9.jpg" width="670" height="478" width_o="670" height_o="478" src_o="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0008_9_o.jpg" data-mid="13781222"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0009_10.jpg" width="670" height="478" width_o="670" height_o="478" src_o="http://payload20.cargocollective.com/1/3/109778/2718688/CONNECT_0009_10_o.jpg" data-mid="13781224"  border="0" align="left"/&#62;

Test Your City Limits
To promote Connect by Hertz, a new car sharing program, we developed a Facebook app that would allow Facebook users and their friends to test their knowledge of their city. How far does their knowledge of the city extend? A block, a neighborhood or are they true city explorers? Once users were tested on their own knowledge of the city they could add locations, upload photos to their personal map and send to friends. For uploading additional content to the app, users were awarded special offers, discounts and customized recommendations from Hertz. 
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload20.cargocollective.com/1/3/109778/2718688/prt_1328063276.jpg" />

	</item>
		
		
	<item>
		<title>Hertz Rent2Buy</title>
				
		<link>http://artdirectoranna.com/Hertz-Rent2Buy</link>

		<comments>http://artdirectoranna.com/following/artdirectoranna.com/Hertz-Rent2Buy</comments>

		<pubDate>Mon, 05 Mar 2012 06:52:51 +0000</pubDate>

		<dc:creator>artdirectoranna</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2718054</guid>

		<description>Agency: Atmosphere Proximity
Client: Hertz 
Role: Art Director, Designer

Test Drive Detective
&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0000_1.jpg" width="393" height="500" width_o="393" height_o="500" src_o="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0000_1_o.jpg" data-mid="13779124"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0001_2.jpg" width="393" height="500" width_o="393" height_o="500" src_o="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0001_2_o.jpg" data-mid="13779125"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0002_3.jpg" width="393" height="500" width_o="393" height_o="500" src_o="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0002_3_o.jpg" data-mid="13779126"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0004_5-1.jpg" width="393" height="500" width_o="393" height_o="500" src_o="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0004_5-1_o.jpg" data-mid="13779127"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0005_6.jpg" width="393" height="500" width_o="393" height_o="500" src_o="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0005_6_o.jpg" data-mid="13779130"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0006_7.jpg" width="393" height="500" width_o="393" height_o="500" src_o="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0006_7_o.jpg" data-mid="13779131"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0007_8.jpg" width="393" height="500" width_o="393" height_o="500" src_o="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0007_8_o.jpg" data-mid="13779134"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0008_9.jpg" width="393" height="500" width_o="393" height_o="500" src_o="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0008_9_o.jpg" data-mid="13779135"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone App_0007_8A.jpg" width="670" height="396" width_o="670" height_o="396" src_o="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone App_0007_8A_o.jpg" data-mid="13779122"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0009_10.jpg" width="393" height="500" width_o="393" height_o="500" src_o="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0009_10_o.jpg" data-mid="13779137"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0010_11.jpg" width="393" height="500" width_o="393" height_o="500" src_o="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0010_11_o.jpg" data-mid="13779138"  border="0" align="left"/&#62;&#60;img src="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0011_12.jpg" width="393" height="500" width_o="393" height_o="500" src_o="http://payload20.cargocollective.com/1/3/109778/2718054/R2B_I Phone AppV4_0011_12_o.jpg" data-mid="13779139"  border="0" align="left"/&#62;

Test Drive Detective
Buying a used car can be stressful. What are some things to look out for? How do you assess the car’s value? Hertz Rent2Buy program sought to put potential buyers at ease by offering them the chance to drive one of their used cars for three days before buying. What’s more, we designed an iPhone app that would not only help car buyers find a car from Hertz, but  also assisted them in assessing its value with simple checklists, exclusive video content and local driving routes to optimize their three-day test drive. </description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload20.cargocollective.com/1/3/109778/2718054/prt_1328057916.jpg" />

	</item>
		
		
	<item>
		<title>DHL Express Speed of Yellow</title>
				
		<link>http://artdirectoranna.com/DHL-Express-Speed-of-Yellow</link>

		<comments>http://artdirectoranna.com/following/artdirectoranna.com/DHL-Express-Speed-of-Yellow</comments>

		<pubDate>Mon, 05 Mar 2012 06:52:22 +0000</pubDate>

		<dc:creator>artdirectoranna</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2090386</guid>

		<description>Agency: Atmosphere Proximity
Client: DHL
Role: Art Director

DHL Express Speed of Yellow
&#60;img src="http://payload.cargocollective.com/1/3/109778/2090386/DHL_ElevatorToronto_Mainpanel_life_3.jpg" width="639" height="500" width_o="639" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/2090386/DHL_ElevatorToronto_Mainpanel_life_3_o.jpg" data-mid="13781681"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2090386/DHL_ElevatorToronto_Mainpanel_life2.jpg" width="639" height="500" width_o="639" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/2090386/DHL_ElevatorToronto_Mainpanel_life2_o.jpg" data-mid="13781682"  border="0" align="left"/&#62;
New York Times article:
http://www.nytimes.com/2011/10/21/business/media/shippers-vie-for-greater-global-share.html
DHL delivers business to the world. So, what better place than international airports to grab the attention of business leaders, decision-makers and logistics managers? To demonstrate the global reach of DHL delivery services and to stand out in a busy terminal, we developed a unique series of out-of-home billboards placed on elevator doors. When viewed from a distance, the elevators appeared to be the back end of DHL delivery trucks. On the back of these delivery trucks were printed various international cities and destinations. The effect was the appearance of a fleet of DHL trucks idling beneath a companion billboard that simply reads: “Deliver your business to the world with the international specialists”. The ads were seen in nearly every airport in Canada. 
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/109778/2090386/prt_1317628401.jpg" />

	</item>
		
		
	<item>
		<title>Blue Diamond Almonds</title>
				
		<link>http://artdirectoranna.com/Blue-Diamond-Almonds</link>

		<comments>http://artdirectoranna.com/following/artdirectoranna.com/Blue-Diamond-Almonds</comments>

		<pubDate>Wed, 25 Jan 2012 21:13:21 +0000</pubDate>

		<dc:creator>artdirectoranna</dc:creator>
		
		<category><![CDATA[Print, Web design]]></category>

		<guid isPermaLink="false">1751831</guid>

		<description>Client: Blue Diamond Almonds
Role: Lead Art Director

"A Finer Nut"
Series of print ads and micro site for Blue Diamond Almonds

&#60;img src="http://payload.cargocollective.com/1/3/109778/1751831/BDA_Cheser_Boy.jpg" width="386" height="500" width_o="386" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/1751831/BDA_Cheser_Boy_o.jpg" data-mid="10214094" caption="Headline: &#38;quot;Chester, I think the maid is stealing our Blue Diamonds&#38;quot;.&#38;lt;br /&#38;gt;
&#38;lt;blockquote&#38;gt;Blue Diamond Almonds&#38;lt;br /&#38;gt;
A FINER NUT&#38;lt;/blockquote&#38;gt;" border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/3/109778/1751831/BDA_fierplace.jpg" width="647" height="500" width_o="647" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/1751831/BDA_fierplace_o.jpg" data-mid="10214099" caption=" Headline: &#38;quot;I wish everyone could have Blue Diamonds, but that's not the way the world works&#38;quot;.&#38;lt;br /&#38;gt;
&#38;lt;blockquote&#38;gt;Blue Diamond Almonds&#38;lt;br /&#38;gt;
A FINER NUT&#38;lt;/blockquote&#38;gt;" border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/3/109778/1751831/BDA_Cheser_Boy2.jpg" width="386" height="500" width_o="386" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/1751831/BDA_Cheser_Boy2_o.jpg" data-mid="10214096" caption=" Headline: &#38;quot;My dear Boy, that is not almond fork&#38;quot;.&#38;lt;br /&#38;gt;
&#38;lt;blockquote&#38;gt;Blue Diamond Almonds&#38;lt;br /&#38;gt;
A FINER NUT&#38;lt;/blockquote&#38;gt;" border="0" align="left"/&#62;


Website
&#60;img src="http://payload.cargocollective.com/1/3/109778/1751831/web_bda1.jpg" width="647" height="500" width_o="647" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/1751831/web_bda1_o.jpg" data-mid="10214101" caption="&#38;lt;blockquote&#38;gt;Microsite: www.squirrelington.com&#38;lt;br /&#38;gt;
HOMEPAGE&#38;lt;/blockquote&#38;gt; Online home to The Squirrelingtons features an interactive game, viewable videos, coupons, and a special measage from Chester." border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/3/109778/1751831/web2p._bda07-20-09_7.jpg" width="647" height="500" width_o="647" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/1751831/web2p._bda07-20-09_7_o.jpg" data-mid="10249249" caption="&#38;lt;blockquote&#38;gt;Microsite: www.squirrelington.com AMUSEMENT&#38;lt;/blockquote&#38;gt;&#38;lt;br /&#38;gt;
Online home to The Squirrelingtons features an interactive game, viewable videos, coupons, and a special measage from Chester." border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/3/109778/1751831/BDA_GAMES_6.jpg" width="647" height="500" width_o="647" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/1751831/BDA_GAMES_6_o.jpg" data-mid="10249252" caption=" &#38;lt;blockquote&#38;gt;Microsite: www.squirrelington.com MY GAME &#38;lt;/blockquote&#38;gt;&#38;quot;PORCH OF JUDGMENT&#38;quot;&#38;lt;br /&#38;gt;
Course I. &#38;quot;Keep an eye on the help&#38;quot;.&#38;lt;br /&#38;gt;
Course II. &#38;quot;Son-In-Law&#38;quot;.&#38;lt;br /&#38;gt;
Course III. &#38;quot;Misunderstood nephew&#38;quot;.&#38;lt;br /&#38;gt;
&#38;lt;br /&#38;gt;
Course II.&#38;quot;Son-In-Law.&#38;quot;My son-in-law’s croquet game is about as pretty as Elizabeth Taylor after 1965. Every time he makes a mistake, &#38;lt;br /&#38;gt;
I eat an almond. It’s one of my favorite games. Look  at him now; he can feel me watching him.&#38;lt;br /&#38;gt;
(press spacebar to eat almond.) START " border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/3/109778/1751831/ANNALIPPERT_PORTFOLIO09_BDA6_5.jpg" width="647" height="500" width_o="647" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/1751831/ANNALIPPERT_PORTFOLIO09_BDA6_5_o.jpg" data-mid="10249255" caption="&#38;lt;blockquote&#38;gt;Microsite: www.squirrelington.com MY MOVIE&#38;lt;/blockquote&#38;gt;&#38;lt;br /&#38;gt;
Online home to The Squirrelingtons features an interactive game, viewable videos, coupons, and a special measage from Chester." border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/109778/1751831/prt_1317614840.jpg" />

	</item>
		
		
	<item>
		<title>Hertz </title>
				
		<link>http://artdirectoranna.com/Hertz</link>

		<comments>http://artdirectoranna.com/following/artdirectoranna.com/Hertz</comments>

		<pubDate>Mon, 17 Oct 2011 04:09:28 +0000</pubDate>

		<dc:creator>artdirectoranna</dc:creator>
		
		<category><![CDATA[rich banner, mobil, socialmedia]]></category>

		<guid isPermaLink="false">1751366</guid>

		<description>Agency: Atmosphere Proximity
Client: Hertz 
Role: Lead Art Director

Hertz-Squatch rich banner
Take on Hertz-Squatch by clicking the image below:
&#60;img src="http://payload.cargocollective.com/1/3/109778/1751366/Snow-day-250x500rich_expended.jpg" width="500" height="250" width_o="500" height_o="250" src_o="http://payload.cargocollective.com/1/3/109778/1751366/Snow-day-250x500rich_expended_o.jpg" data-mid="8616908"  border="0" align="left"/&#62; 
To help promote Hertz SUV rentals, seasonal rich-media banners were placed on various, high-traffic websites. The banners were designed to act as fun, interactive games to combat the dreaded winter doldrums. Another way to conquer the winter blues. A weekend or weekday SUV rental from Hertz rental car. 

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/109778/1751366/prt_1317613614.jpg" />

	</item>
		
		
	<item>
		<title>The Big Ad Gig 2010</title>
				
		<link>http://artdirectoranna.com/The-Big-Ad-Gig-2010</link>

		<comments>http://artdirectoranna.com/following/artdirectoranna.com/The-Big-Ad-Gig-2010</comments>

		<pubDate>Mon, 03 Oct 2011 08:16:19 +0000</pubDate>

		<dc:creator>artdirectoranna</dc:creator>
		
		<category><![CDATA[event, website, video]]></category>

		<guid isPermaLink="false">1488816</guid>

		<description>Agency: Atmosphere Proximity 
Client: The Ad Council 
Role: Lead Art Director

The Big Ad Gig was honored by the 2011 Webby  Awards.

In 2010, Atmosphere Proximity set out to create the one thing that hungry creatives needed most—jobs. 
Our solution, an online talent competition that brought writers and art directors to New York, where they competed in front of a live audience and panel of agency luminaries for actual staff positions in leading creative departments. To enter the competition, we asked contestants to submit a video piece that incorporated entertaining video content created by our judges. The voting engine was integrated with Facebook, so every click of a LIKE button, became a vote for the contestant. 

Website design for TheBigAdGig.com/2010
&#60;img src="http://payload.cargocollective.com/1/3/109778/1488816/FacebookStudio2010_tbag_0002_3.jpg" width="619" height="348" width_o="619" height_o="348" src_o="http://payload.cargocollective.com/1/3/109778/1488816/FacebookStudio2010_tbag_0002_3_o.jpg" data-mid="9441545"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/1488816/FacebookStudio2010_tbag_0005_6.jpg" width="619" height="348" width_o="619" height_o="348" src_o="http://payload.cargocollective.com/1/3/109778/1488816/FacebookStudio2010_tbag_0005_6_o.jpg" data-mid="9441546"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/1488816/FacebookStudio2010_tbag_0000_1.jpg" width="619" height="348" width_o="619" height_o="348" src_o="http://payload.cargocollective.com/1/3/109778/1488816/FacebookStudio2010_tbag_0000_1_o.jpg" data-mid="9441706"  border="0" align="left"/&#62;

Instructional video The Big Ad Gig 2010 
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/109778/1488816/prt_1314216403.jpg" />

	</item>
		
		
	<item>
		<title>Johnson &#38; Johnson</title>
				
		<link>http://artdirectoranna.com/Johnson-Johnson</link>

		<comments>http://artdirectoranna.com/following/artdirectoranna.com/Johnson-Johnson</comments>

		<pubDate>Mon, 03 Oct 2011 05:54:23 +0000</pubDate>

		<dc:creator>artdirectoranna</dc:creator>
		
		<category><![CDATA[socialmedia, event]]></category>

		<guid isPermaLink="false">2090082</guid>

		<description>Agency: Atmosphere Proximity
Client: Johnson &#38; Johnson
Role: Art Director

Twilt
&#60;img src="http://payload.cargocollective.com/1/3/109778/2090082/twilt_logo.jpg" width="670" height="258" width_o="725" height_o="280" src_o="http://payload.cargocollective.com/1/3/109778/2090082/twilt_logo_o.jpg" data-mid="10416552"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2090082/browserChrome.png" width="670" height="469" width_o="1160" height_o="812" src_o="http://payload.cargocollective.com/1/3/109778/2090082/browserChrome_o.png" data-mid="10416099"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2090082/C7.png" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2090082/C7_o.png" data-mid="10416111"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2090082/C6 copy.jpg" width="670" height="486" width_o="1130" height_o="820" src_o="http://payload.cargocollective.com/1/3/109778/2090082/C6 copy_o.jpg" data-mid="10416207"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/3/109778/2090082/C6a.jpg" width="670" height="486" width_o="1130" height_o="820" src_o="http://payload.cargocollective.com/1/3/109778/2090082/C6a_o.jpg" data-mid="10416208"  border="0" align="left"/&#62;
This Mother’s Day, the women who inspire us will inspire a brand new way to spread hope, love and wisdom. With the introduction of the "Twilt" (Quilt + Tweets). Johnson &#38; Johnson will celebrate motherhood in a digital tapestry and later, a physical one to commemorate mothers all over the world.
Through Twitter, we'll ask J&#38;J employees to help us promote the hashtag: #1mom. Tweeting the hashtag before May 9th will result in inter-company incentives such as a paid day off depending on the frequency of tweets. Beginning on May 9th the twitter-verse will be encouraged to join the conversation and raise #1mom to trending status. 
To transform our digital collection of tweets into a physical tapestry of patchwork quilts, we’ll automate the twitter responses through a pre-formatted system.
Once enough twitter responses are collect to form a quilt, an actual tapestry dedicated to moms and created by tweets, will be created and displayed in places where hope and love are needed most: hospitals and clinics around the world.
 
#1Mom
&#60;img src="http://payload.cargocollective.com/1/3/109778/2090082/moodboard.png" width="670" height="502" width_o="1280" height_o="960" src_o="http://payload.cargocollective.com/1/3/109778/2090082/moodboard_o.png" data-mid="10416450"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2090082/B2_tweet.png" width="670" height="486" width_o="1130" height_o="820" src_o="http://payload.cargocollective.com/1/3/109778/2090082/B2_tweet_o.png" data-mid="10416708"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2090082/B1_tweet.png" width="670" height="486" width_o="1130" height_o="820" src_o="http://payload.cargocollective.com/1/3/109778/2090082/B1_tweet_o.png" data-mid="10416706"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2090082/B4_tweet.png" width="670" height="486" width_o="1130" height_o="820" src_o="http://payload.cargocollective.com/1/3/109778/2090082/B4_tweet_o.png" data-mid="10416717"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2090082/JNJComm_after_tim.png" width="670" height="502" width_o="1280" height_o="960" src_o="http://payload.cargocollective.com/1/3/109778/2090082/JNJComm_after_tim_o.png" data-mid="10416819"  border="0" align="left"/&#62;
Hashtags are synonymous with Twitter. This Mother’s Day, J&#38;J will co-opt the symbol in order to make it synonymous with the ultimate icon of caring: Mom. To get the word out, we’ll use J&#38;J’s Twitter page to encourage Twitter users to share a few thoughts about their #1mom — and then we’ll randomly select a handful of the subjects of these special tweets and donate to a J&#38;J cause in their name. </description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/109778/2090082/prt_1317621885.png" />

	</item>
		
		
	<item>
		<title>Dannon</title>
				
		<link>http://artdirectoranna.com/Dannon</link>

		<comments>http://artdirectoranna.com/following/artdirectoranna.com/Dannon</comments>

		<pubDate>Mon, 03 Oct 2011 04:47:29 +0000</pubDate>

		<dc:creator>artdirectoranna</dc:creator>
		
		<category><![CDATA[website, mobile, socialmedia, event]]></category>

		<guid isPermaLink="false">2089907</guid>

		<description>Agency: Atmosphere Proximity
Client: Dannon
Role: Lead Art Director

The Danimobile
&#60;img src="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_home_Danimobile_calendarv1.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_home_Danimobile_calendarv1_o.jpg" data-mid="10415132"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_home_Danimobile_cam2.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_home_Danimobile_cam2_o.jpg" data-mid="10415133"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_home_iPhonev2_3.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_home_iPhonev2_3_o.jpg" data-mid="10415134"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_fb_.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_fb__o.jpg" data-mid="10473537"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_twitter_.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_twitter__o.jpg" data-mid="10473549"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_store.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_store_o.jpg" data-mid="10473541"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_store2.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_store2_o.jpg" data-mid="10473546"  border="0" align="left"/&#62;
Kids will eat like kids, but Dannon can help them balance the bad with the good by having the good stuff come to them! Every week, Dannon will post a list of towns on Facebook &#38; give them each their own Facebook page. The town that gets the most “likes” will win a visit from the Danimobile the following weekend. The Danimobile brings free delicious and refreshing Danimals Smoothies, Coolisions and Crush Cups to your kids’ soccer game, baseball game, and public events.

Game Coolision IPhone App
With Mom’s phone, digital can mean more than online engagement.
&#60;img src="http://payload.cargocollective.com/1/3/109778/2089907/iphone bowling .jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2089907/iphone bowling _o.jpg" data-mid="10415602"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals1.jpg" width="670" height="456" width_o="734" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals1_o.jpg" data-mid="10415026"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals2.jpg" width="670" height="456" width_o="734" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals2_o.jpg" data-mid="10415028"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals3.jpg" width="670" height="456" width_o="734" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals3_o.jpg" data-mid="10415029"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals4.jpg" width="670" height="456" width_o="734" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals4_o.jpg" data-mid="10415034"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals5.jpg" width="670" height="456" width_o="734" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals5_o.jpg" data-mid="10415037"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089907/iphone game2 .jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2089907/iphone game2 _o.jpg" data-mid="10473556"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/109778/2089907/prt_1317617270.jpg" />

	</item>
		
		
	<item>
		<title>Emirates</title>
				
		<link>http://artdirectoranna.com/Emirates</link>

		<comments>http://artdirectoranna.com/following/artdirectoranna.com/Emirates</comments>

		<pubDate>Mon, 03 Oct 2011 00:57:46 +0000</pubDate>

		<dc:creator>artdirectoranna</dc:creator>
		
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">2089374</guid>

		<description>Agency: Atmosphere Proximity
Client: Emirates
Role: Art Director

Emirates Book an experience
&#60;img src="http://payload.cargocollective.com/1/3/109778/2089374/2.jpg" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/2_o.jpg" data-mid="10411566"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089374/3.jpg" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/3_o.jpg" data-mid="10411567"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089374/4.jpg" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/4_o.jpg" data-mid="10411570"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089374/5.jpg" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/5_o.jpg" data-mid="10411571"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089374/6.jpg" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/6_o.jpg" data-mid="10411572"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089374/7.jpg" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/7_o.jpg" data-mid="10411573"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089374/8.jpg" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/8_o.jpg" data-mid="10411574"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089374/9.jpg" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/9_o.jpg" data-mid="10411576"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089374/10.jpg" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/10_o.jpg" data-mid="10411578"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089374/11.jpg" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/11_o.jpg" data-mid="10411579"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089374/12.jpg" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/12_o.jpg" data-mid="10411580"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089374/13.jpg" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/13_o.jpg" data-mid="10411582"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089374/14.jpg" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/14_o.jpg" data-mid="10411583"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089374/15.jpg" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/15_o.jpg" data-mid="10411584"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089374/16.jpg" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/16_o.jpg" data-mid="10411585"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089374/17.jpg" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/17_o.jpg" data-mid="10411586"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089374/new.jpg" width="670" height="548" width_o="670" height_o="548" src_o="http://payload.cargocollective.com/1/3/109778/2089374/new_o.jpg" data-mid="10411587"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/2089374/new2.jpg" width="670" height="548" width_o="670" height_o="548" src_o="http://payload.cargocollective.com/1/3/109778/2089374/new2_o.jpg" data-mid="10411588"  border="0" align="left"/&#62;
One of the fastest growing and elite airlines in the world, Emirates approached Atmosphere to develop a digital experience to speak to premium and business-class travelers. The solution was a sleek redesign of the Emirates.com website that would impress even the most airline-weary flier as well as remind frequent and potential travelers of the exotic luxury of world travel.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/109778/2089374/prt_1317604307.jpg" />

	</item>
		
		
	<item>
		<title>The Big Ad Gig 2011</title>
				
		<link>http://artdirectoranna.com/The-Big-Ad-Gig-2011</link>

		<comments>http://artdirectoranna.com/following/artdirectoranna.com/The-Big-Ad-Gig-2011</comments>

		<pubDate>Wed, 24 Aug 2011 21:06:31 +0000</pubDate>

		<dc:creator>artdirectoranna</dc:creator>
		
		<category><![CDATA[event, website, socialmedia, video]]></category>

		<guid isPermaLink="false">1907129</guid>

		<description>Agency: Atmosphere Proximity
Client: The Ad Council 
Role: Lead Art Director

https://vimeo.com/37923410

Make your own advertising history. Win a coveted agency creative job.
&#60;img src="http://payload.cargocollective.com/1/3/109778/1907129/TBAG0.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/1907129/TBAG0_o.jpg" data-mid="9444075"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/1907129/TBAG1.jpg" width="512" height="421" width_o="512" height_o="421" src_o="http://payload.cargocollective.com/1/3/109778/1907129/TBAG1_o.jpg" data-mid="9443824"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/1907129/TBAG2.jpg" width="512" height="421" width_o="512" height_o="421" src_o="http://payload.cargocollective.com/1/3/109778/1907129/TBAG2_o.jpg" data-mid="9443826"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/1907129/TBAG3.jpg" width="512" height="421" width_o="512" height_o="421" src_o="http://payload.cargocollective.com/1/3/109778/1907129/TBAG3_o.jpg" data-mid="9443827"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/1907129/TBAG4.jpg" width="512" height="421" width_o="512" height_o="421" src_o="http://payload.cargocollective.com/1/3/109778/1907129/TBAG4_o.jpg" data-mid="9443829"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/1907129/TBAG5.jpg" width="512" height="421" width_o="512" height_o="421" src_o="http://payload.cargocollective.com/1/3/109778/1907129/TBAG5_o.jpg" data-mid="9443831"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/1907129/TBAG7.jpg" width="512" height="421" width_o="512" height_o="421" src_o="http://payload.cargocollective.com/1/3/109778/1907129/TBAG7_o.jpg" data-mid="10885038"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/109778/1907129/TBAG8.jpg" width="512" height="421" width_o="512" height_o="421" src_o="http://payload.cargocollective.com/1/3/109778/1907129/TBAG8_o.jpg" data-mid="10885039"  border="0" align="left"/&#62;
www.thebigadgig.com
The Big Ad Gig is an annual advertising competition that invites young creatives from across the country to compete for five 30-day paid freelance gigs from the industry's leading agencies.
This year, entrants were asked to create a video reenactment of a moment in advertising history. 
For example: the birth of David Ogilvy or the launch of Facebook. Finalists in the competition were then invited to New York where they were challenged with a creative brief and asked to present their ideas
to a panel of agency luminaries during New York's Advertising Week.



Video TV Era



Video Internet Era

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/109778/1907129/prt_1317612583.jpg" />

	</item>
		
	</channel>
</rss>
