http://www.artdirectoranna.com artdirectoranna Wed, 25 Jan 2012 21:13:21 +0000 http://www.artdirectoranna.com en http://artdirectoranna.com/Blue-Diamond-Almonds http://artdirectoranna.com/following/artdirectoranna.com/Blue-Diamond-Almonds Wed, 25 Jan 2012 21:13:21 +0000 artdirectoranna 1751831 Client: Blue Diamond Almonds Role: Art Director "A Finer Nut" Series of print ads and micro site for Blue Diamond Almonds <img src="http://payload.cargocollective.com/1/3/109778/1751831/BDA_Cheser_Boy.jpg" border="0" width="386" height="500" width_o="386" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/1751831/BDA_Cheser_Boy_o.jpg" align="left" caption="Headline: &quot;Chester, I think the maid is stealing our Blue Diamonds&quot;.&lt;br /&gt; &lt;blockquote&gt;Blue Diamond Almonds&lt;br /&gt; A FINER NUT&lt;/blockquote&gt;"/> <img src="http://payload.cargocollective.com/1/3/109778/1751831/BDA_fierplace.jpg" border="0" width="647" height="500" width_o="647" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/1751831/BDA_fierplace_o.jpg" align="left" caption=" Headline: &quot;I wish everyone could have Blue Diamonds, but that's not the way the world works&quot;.&lt;br /&gt; &lt;blockquote&gt;Blue Diamond Almonds&lt;br /&gt; A FINER NUT&lt;/blockquote&gt;"/> <img src="http://payload.cargocollective.com/1/3/109778/1751831/BDA_Cheser_Boy2.jpg" border="0" width="386" height="500" width_o="386" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/1751831/BDA_Cheser_Boy2_o.jpg" align="left" caption=" Headline: &quot;My dear Boy, that is not almond fork&quot;.&lt;br /&gt; &lt;blockquote&gt;Blue Diamond Almonds&lt;br /&gt; A FINER NUT&lt;/blockquote&gt;"/> Website <img src="http://payload.cargocollective.com/1/3/109778/1751831/web_bda1.jpg" border="0" width="647" height="500" width_o="647" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/1751831/web_bda1_o.jpg" align="left" caption="&lt;blockquote&gt;Microsite: www.squirrelington.com&lt;br /&gt; HOMEPAGE&lt;/blockquote&gt; Online home to The Squirrelingtons features an interactive game, viewable videos, coupons, and a special measage from Chester."/> <img src="http://payload.cargocollective.com/1/3/109778/1751831/web2p._bda07-20-09_7.jpg" border="0" width="647" height="500" width_o="647" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/1751831/web2p._bda07-20-09_7_o.jpg" align="left" caption="&lt;blockquote&gt;Microsite: www.squirrelington.com AMUSEMENT&lt;/blockquote&gt;&lt;br /&gt; Online home to The Squirrelingtons features an interactive game, viewable videos, coupons, and a special measage from Chester."/> <img src="http://payload.cargocollective.com/1/3/109778/1751831/BDA_GAMES_6.jpg" border="0" width="647" height="500" width_o="647" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/1751831/BDA_GAMES_6_o.jpg" align="left" caption=" &lt;blockquote&gt;Microsite: www.squirrelington.com MY GAME &lt;/blockquote&gt;&quot;PORCH OF JUDGMENT&quot;&lt;br /&gt; Course I. &quot;Keep an eye on the help&quot;.&lt;br /&gt; Course II. &quot;Son-In-Law&quot;.&lt;br /&gt; Course III. &quot;Misunderstood nephew&quot;.&lt;br /&gt; &lt;br /&gt; Course II.&quot;Son-In-Law.&quot;My son-in-law’s croquet game is about as pretty as Elizabeth Taylor after 1965. Every time he makes a mistake, &lt;br /&gt; I eat an almond. It’s one of my favorite games. Look at him now; he can feel me watching him.&lt;br /&gt; (press spacebar to eat almond.) START "/> <img src="http://payload.cargocollective.com/1/3/109778/1751831/ANNALIPPERT_PORTFOLIO09_BDA6_5.jpg" border="0" width="647" height="500" width_o="647" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/1751831/ANNALIPPERT_PORTFOLIO09_BDA6_5_o.jpg" align="left" caption="&lt;blockquote&gt;Microsite: www.squirrelington.com MY MOVIE&lt;/blockquote&gt;&lt;br /&gt; Online home to The Squirrelingtons features an interactive game, viewable videos, coupons, and a special measage from Chester."/> http://artdirectoranna.com/Hertz http://artdirectoranna.com/following/artdirectoranna.com/Hertz Mon, 17 Oct 2011 04:09:28 +0000 artdirectoranna 1751366 Agency: Atmosphere Proximity Client: Hertz Role: Art Director Hertz-Squatch rich banner Take on Hertz-Squatch by clicking the image below: <img src="http://payload.cargocollective.com/1/3/109778/1751366/Snow-day-250x500rich_expended.jpg" border="0" width="500" height="250" width_o="500" height_o="250" src_o="http://payload.cargocollective.com/1/3/109778/1751366/Snow-day-250x500rich_expended_o.jpg" align="left" /> To help promote Hertz SUV rentals, seasonal rich-media banners were placed on various, high-traffic websites. The banners were designed to act as fun, interactive games to combat the dreaded winter doldrums. Another way to conquer the winter blues. A weekend or weekday SUV rental from Hertz rental car. http://artdirectoranna.com/The-Big-Ad-Gig-2010 http://artdirectoranna.com/following/artdirectoranna.com/The-Big-Ad-Gig-2010 Mon, 03 Oct 2011 08:16:19 +0000 artdirectoranna 1488816 Agency: Atmosphere Proximity Client: Ad Role: Art Director The Big Ad Gig was honored by the 2011 Webby Awards. In 2010, Atmosphere Proximity set out to create the one thing that hungry creatives needed most—jobs. Our solution, an online talent competition that brought writers and art directors to New York, where they competed in front of a live audience and panel of agency luminaries for actual staff positions in leading creative departments. To enter the competition, we asked contestants to submit a video piece that incorporated entertaining video content created by our judges. The voting engine was integrated with Facebook, so every click of a LIKE button, became a vote for the contestant. Website design for TheBigAdGig.com/2010 <img src="http://payload.cargocollective.com/1/3/109778/1488816/FacebookStudio2010_tbag_0002_3.jpg" border="0" width="619" height="348" width_o="619" height_o="348" src_o="http://payload.cargocollective.com/1/3/109778/1488816/FacebookStudio2010_tbag_0002_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/1488816/FacebookStudio2010_tbag_0005_6.jpg" border="0" width="619" height="348" width_o="619" height_o="348" src_o="http://payload.cargocollective.com/1/3/109778/1488816/FacebookStudio2010_tbag_0005_6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/1488816/FacebookStudio2010_tbag_0000_1.jpg" border="0" width="619" height="348" width_o="619" height_o="348" src_o="http://payload.cargocollective.com/1/3/109778/1488816/FacebookStudio2010_tbag_0000_1_o.jpg" align="left" /> Instructional video The Big Ad Gig 2010 http://artdirectoranna.com/Johnson-Johnson http://artdirectoranna.com/following/artdirectoranna.com/Johnson-Johnson Mon, 03 Oct 2011 05:54:23 +0000 artdirectoranna 2090082 Agency: Atmosphere Proximity Client: Johnson & Johnson Role: Art Director Twilt <img src="http://payload.cargocollective.com/1/3/109778/2090082/twilt_logo.jpg" border="0" width="670" height="258" width_o="725" height_o="280" src_o="http://payload.cargocollective.com/1/3/109778/2090082/twilt_logo_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2090082/browserChrome.png" border="0" width="670" height="469" width_o="1160" height_o="812" src_o="http://payload.cargocollective.com/1/3/109778/2090082/browserChrome_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2090082/C7.png" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2090082/C7_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2090082/C6 copy.jpg" border="0" width="670" height="486" width_o="1130" height_o="820" src_o="http://payload.cargocollective.com/1/3/109778/2090082/C6 copy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2090082/C6a.jpg" border="0" width="670" height="486" width_o="1130" height_o="820" src_o="http://payload.cargocollective.com/1/3/109778/2090082/C6a_o.jpg" align="left" /> This Mother’s Day, the women who inspire us will inspire a brand new way to spread hope, love and wisdom. With the introduction of the "Twilt" (Quilt + Tweets). Johnson & Johnson will celebrate motherhood in a digital tapestry and later, a physical one to commemorate mothers all over the world. Through Twitter, we'll ask J&J employees to help us promote the hashtag: #1mom. Tweeting the hashtag before May 9th will result in inter-company incentives such as a paid day off depending on the frequency of tweets. Beginning on May 9th the twitter-verse will be encouraged to join the conversation and raise #1mom to trending status. To transform our digital collection of tweets into a physical tapestry of patchwork quilts, we’ll automate the twitter responses through a pre-formatted system. Once enough twitter responses are collect to form a quilt, an actual tapestry dedicated to moms and created by tweets, will be created and displayed in places where hope and love are needed most: hospitals and clinics around the world. #1Mom <img src="http://payload.cargocollective.com/1/3/109778/2090082/moodboard.png" border="0" width="670" height="502" width_o="1280" height_o="960" src_o="http://payload.cargocollective.com/1/3/109778/2090082/moodboard_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2090082/B2_tweet.png" border="0" width="670" height="486" width_o="1130" height_o="820" src_o="http://payload.cargocollective.com/1/3/109778/2090082/B2_tweet_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2090082/B1_tweet.png" border="0" width="670" height="486" width_o="1130" height_o="820" src_o="http://payload.cargocollective.com/1/3/109778/2090082/B1_tweet_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2090082/B4_tweet.png" border="0" width="670" height="486" width_o="1130" height_o="820" src_o="http://payload.cargocollective.com/1/3/109778/2090082/B4_tweet_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2090082/JNJComm_after_tim.png" border="0" width="670" height="502" width_o="1280" height_o="960" src_o="http://payload.cargocollective.com/1/3/109778/2090082/JNJComm_after_tim_o.png" align="left" /> Hashtags are synonymous with Twitter. This Mother’s Day, J&J will co-opt the symbol in order to make it synonymous with the ultimate icon of caring: Mom. To get the word out, we’ll use J&J’s Twitter page to encourage Twitter users to share a few thoughts about their #1mom — and then we’ll randomly select a handful of the subjects of these special tweets and donate to a J&J cause in their name. http://artdirectoranna.com/Dannon http://artdirectoranna.com/following/artdirectoranna.com/Dannon Mon, 03 Oct 2011 04:47:29 +0000 artdirectoranna 2089907 Agency: Atmosphere Proximity Client: Dannon Role: Art Director The Danimobile <img src="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_home_Danimobile_calendarv1.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_home_Danimobile_calendarv1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_home_Danimobile_cam2.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_home_Danimobile_cam2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_home_iPhonev2_3.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_home_iPhonev2_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_fb_.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_fb__o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_twitter_.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_twitter__o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_store.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_store_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_store2.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2089907/Danimals_store2_o.jpg" align="left" /> Kids will eat like kids, but Dannon can help them balance the bad with the good by having the good stuff come to them! Every week, Dannon will post a list of towns on Facebook & give them each their own Facebook page. The town that gets the most “likes” will win a visit from the Danimobile the following weekend. The Danimobile brings free delicious and refreshing Danimals Smoothies, Coolisions and Crush Cups to your kids’ soccer game, baseball game, and public events. Game Coolision IPhone App With Mom’s phone, digital can mean more than online engagement. <img src="http://payload.cargocollective.com/1/3/109778/2089907/iphone bowling .jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2089907/iphone bowling _o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals1.jpg" border="0" width="670" height="456" width_o="734" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals2.jpg" border="0" width="670" height="456" width_o="734" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals3.jpg" border="0" width="670" height="456" width_o="734" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals4.jpg" border="0" width="670" height="456" width_o="734" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals5.jpg" border="0" width="670" height="456" width_o="734" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/2089907/I _phone danimals5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089907/iphone game2 .jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/2089907/iphone game2 _o.jpg" align="left" /> http://artdirectoranna.com/Emirates http://artdirectoranna.com/following/artdirectoranna.com/Emirates Mon, 03 Oct 2011 00:57:46 +0000 artdirectoranna 2089374 Agency: Atmosphere Proximity Client: Emirates Role: Art Director Emirates Book an experience <img src="http://payload.cargocollective.com/1/3/109778/2089374/2.jpg" border="0" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089374/3.jpg" border="0" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089374/4.jpg" border="0" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089374/5.jpg" border="0" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089374/6.jpg" border="0" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089374/7.jpg" border="0" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089374/8.jpg" border="0" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089374/9.jpg" border="0" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089374/10.jpg" border="0" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089374/11.jpg" border="0" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089374/12.jpg" border="0" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089374/13.jpg" border="0" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/13_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089374/14.jpg" border="0" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/14_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089374/15.jpg" border="0" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/15_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089374/16.jpg" border="0" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/16_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089374/17.jpg" border="0" width="670" height="504" width_o="670" height_o="504" src_o="http://payload.cargocollective.com/1/3/109778/2089374/17_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089374/new.jpg" border="0" width="670" height="548" width_o="670" height_o="548" src_o="http://payload.cargocollective.com/1/3/109778/2089374/new_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/2089374/new2.jpg" border="0" width="670" height="548" width_o="670" height_o="548" src_o="http://payload.cargocollective.com/1/3/109778/2089374/new2_o.jpg" align="left" /> One of the fastest growing and elite airlines in the world, Emirates approached Atmosphere to develop a digital experience to speak to premium and business-class travelers. The solution was a sleek redesign of the Emirates.com website that would impress even the most airline-weary flier as well as remind frequent and potential travelers of the exotic luxury of world travel. http://artdirectoranna.com/The-Big-Ad-Gig-2011 http://artdirectoranna.com/following/artdirectoranna.com/The-Big-Ad-Gig-2011 Wed, 24 Aug 2011 21:06:31 +0000 artdirectoranna 1907129 Agency: Atmosphere Proximity Client: The Big Ad Gig Role: Lead Art Director Make your own advertising history. Win a coveted agency creative job. <img src="http://payload.cargocollective.com/1/3/109778/1907129/TBAG0.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/3/109778/1907129/TBAG0_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/1907129/TBAG1.jpg" border="0" width="512" height="421" width_o="512" height_o="421" src_o="http://payload.cargocollective.com/1/3/109778/1907129/TBAG1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/1907129/TBAG2.jpg" border="0" width="512" height="421" width_o="512" height_o="421" src_o="http://payload.cargocollective.com/1/3/109778/1907129/TBAG2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/1907129/TBAG3.jpg" border="0" width="512" height="421" width_o="512" height_o="421" src_o="http://payload.cargocollective.com/1/3/109778/1907129/TBAG3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/1907129/TBAG4.jpg" border="0" width="512" height="421" width_o="512" height_o="421" src_o="http://payload.cargocollective.com/1/3/109778/1907129/TBAG4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/1907129/TBAG5.jpg" border="0" width="512" height="421" width_o="512" height_o="421" src_o="http://payload.cargocollective.com/1/3/109778/1907129/TBAG5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/1907129/TBAG7.jpg" border="0" width="512" height="421" width_o="512" height_o="421" src_o="http://payload.cargocollective.com/1/3/109778/1907129/TBAG7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109778/1907129/TBAG8.jpg" border="0" width="512" height="421" width_o="512" height_o="421" src_o="http://payload.cargocollective.com/1/3/109778/1907129/TBAG8_o.jpg" align="left" /> www.thebigadgig.com The Big Ad Gig is an annual advertising competition that invites young creatives from across the country to compete for five 30-day paid freelance gigs from the industry's leading agencies. This year, entrants were asked to create a video reenactment of a moment in advertising history. For example: the birth of David Ogilvy or the launch of Facebook. Finalists in the competition were then invited to New York where they were challenged with a creative brief and asked to present their ideas to a panel of agency luminaries during New York's Advertising Week. Video TV Era Video Internet Era http://artdirectoranna.com/DHL-Express http://artdirectoranna.com/following/artdirectoranna.com/DHL-Express Tue, 19 Jul 2011 20:46:12 +0000 artdirectoranna 1751388 Agency: Atmosphere Proximity Client: DHL Role: Art Director DHL Rich Media Banner Click on the image below for the full experience: <img src="http://payload.cargocollective.com/1/3/109778/1751388/dhl_o2.jpg" border="0" width="500" height="300" width_o="500" height_o="300" src_o="http://payload.cargocollective.com/1/3/109778/1751388/dhl_o2_o.jpg" align="left" /> There aren’t a whole lot of guarantees in this world. But, with DHL the chances of your package reaching its destination is almost always 100%. Choose a country to deliver a package to and see what else is guaranteed in the world of DHL. http://artdirectoranna.com/Hands-Only-CPR http://artdirectoranna.com/following/artdirectoranna.com/Hands-Only-CPR Tue, 19 Jul 2011 20:43:07 +0000 artdirectoranna 1751361 Agency: Atmosphere BBDO Crispin Porter+Bogusky with Gotham Agencies Client: American Heart Association Role: Art Director & Copywriter Push for life <img src="http://payload.cargocollective.com/1/3/109778/1751361/pushforlife1.jpg" border="0" width="386" height="500" width_o="386" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/1751361/pushforlife1_o.jpg" align="left" caption="&lt;b&gt;&lt;blockquote&gt;PUSH FOR LIFE.&lt;/b&gt;&lt;/blockquote&gt; If you can push down on an overstuffed suitcase, you can save lives."/> <img src="http://payload.cargocollective.com/1/3/109778/1751361/pushforlife2.jpg" border="0" width="386" height="500" width_o="386" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/1751361/pushforlife2_o.jpg" align="left" caption="&lt;b&gt;&lt;blockquote&gt;PUSH FOR LIFE.&lt;/b&gt;&lt;/blockquote&gt; If you can push dough into bread, you can save a life."/> <img src="http://payload.cargocollective.com/1/3/109778/1751361/pushforlife3.jpg" border="0" width="386" height="500" width_o="386" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/1751361/pushforlife3_o.jpg" align="left" caption="&lt;b&gt;&lt;blockquote&gt;PUSH FOR LIFE.&lt;/b&gt; &lt;/blockquote&gt;If you can push a friend on a swing, you can save a life."/> <img src="http://payload.cargocollective.com/1/3/109778/1751361/A_Lippeert_pushForLife_event_4.jpg" border="0" width="648" height="486" width_o="648" height_o="486" src_o="http://payload.cargocollective.com/1/3/109778/1751361/A_Lippeert_pushForLife_event_4_o.jpg" align="left" caption="&lt;b&gt;&lt;blockquote&gt;Ambient, Event&lt;/blockquote&gt;&lt;/b&gt;To demonstrate the number of lives saved versus the number of lives lost annually to cardiac arrest, we created a mile-long concrete path of hand prints. To represent the percentage of victims who received correct assistance and survived, a small number of the hand prints were filled-in to represent a life saved."/> <img src="http://payload.cargocollective.com/1/3/109778/1751361/A_Lippeert_pushForLife_Tshirt.jpg" border="0" width="500" height="500" width_o="500" height_o="500" src_o="http://payload.cargocollective.com/1/3/109778/1751361/A_Lippeert_pushForLife_Tshirt_o.jpg" align="left" caption="&lt;b&gt;&lt;blockquote&gt;Ambient, Event.&lt;/b&gt;&lt;/blockquote&gt; T-shirts that promote the Hands-Only™ CPR message"/> <img src="http://payload.cargocollective.com/1/3/109778/1751361/pushDoor.jpg" border="0" width="670" height="392" width_o="1024" height_o="600" src_o="http://payload.cargocollective.com/1/3/109778/1751361/pushDoor_o.jpg" align="left" caption="&lt;b&lt;blockquote&gt;Ambient&lt;/blockquote&gt; “push” signs would be placed on doorways of public and retail spaces. &lt;/b&gt;"/> The American Heart Association wanted to educate the public on how to provide medical assistance when an adult collapses from sudden cardiac arrest. The solution is a hands only method known as Hands-Only™ CPR. Hands-Only™ CPR does not involve mouth-to-mouth breathing and is as easy to administer as giving a simple “push”. The campaign “Push for Life” was the winning campaign at the 2009 Big Ad Gig advertising competition and was later produced by Atmosphere BBDO, Crispin Porter + Bogusky and Gotham Agencies in association with the Ad Council. New York Times article after event: http://www.nytimes.com/2009/09/28/business/media/28adcol.html New York Times article after bringing concept to life: http://www.nytimes.com/2010/03/29/business/media/29adnewsletter1.html Video banner Website: http://handsonlycpr.org/